Festland Österreich (1985)

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The poster uses a pun on the word Festland (mainland) in relation to Fest (feast), which became ubiquitous in the rapidly rising Austrian tourist industry of the 1980s, eager to exploit all the stereotypes of a hedonist country. A pleasantly chilling dungeon of a Festung (fortress) is part of the wordplay, too.

Festland Österreich – Die andere Wirklichkeit (Austria, Land of Feasts – The Other Reality, 1985)
Austria Tourism poster
Offset print on paper, 84 × 59 cm

Picture Archives and Graphics Department, Austrian National Library

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